Insurance company Jewelers Mutual Group has acquired Gem + Jewel, an e-commerce specialist that aggregates products from independent jewelers and helps them sell to the public.

Insurance company Jewelers Mutual Group has acquired Gem + Jewel, an e-commerce specialist that aggregates products from independent jewelers and helps them sell to the public.

Gem + Jewel provides jewelers with websites for their own businesses, as well as online inventory hosting, and helps expand their e-commerce product offerings. The model allows retailers and suppliers to share profits from sales. Meanwhile, Jewelers Mutual will use Gem + Jewel�s technology to enhance Zing, its online sourcing marketplace.

�Our goal is to help jewelers more efficiently expand their customer base and effectively grow their e-commerce businesses,� said Mike Alexander, executive vice president at Jewelers Mutual, in a statement last week. The parties did not disclose financial details.

Image: Jewelry production. (Shutterstock)