Luxury Swiss watch brand Breitling will introduce six new retail locations in the US as part of an effort to expand in the North America market, it said last week.

The company will open its first boutiques in Atlanta, Georgia; Dallas, Texas; and Orange County, California. It will also add three shops in southern Florida; Long Island, New York; and Houston, Texas.

The stores will range from 670 to 1,500 square feet and will each feature a unique design concept, Breitling explained.

“As the Breitling brand continues to grow, our retail development remains a priority,” said Thierry Prissert, president of Breitling USA. “We have a robust strategy for our North American expansion and are thrilled to be growing in existing markets as well as venturing into new ones.”

Image: The new Breitling store in Atlanta, Georgia. (Breitling)